Site Usage Information
We may receive and store certain types of information whenever you visit the Site. Examples include Automatic Information and your IP address. As used herein, "Automatic Information" is information collected by our computers when you request Web pages or ads from the Site. An IP address is a number that is automatically assigned to your computer whenever you access the Internet.

Information You Provide Us
Personal information such as your user ID and password, name, email address, telephone number, physical address, zip code or other information may be collected via online forms you submit to the Site.

Email Communications
When you open emails from the Site, we may receive a confirmation noting that you opened the email and if you clicked on any of the links contained in such email. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what emails you have opted to and not to receive.

Information from Other Sources
We may receive information about you from other sources and add it to your personal information.

Cookies
As with many Websites, the Site uses standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your user ID, preferences and other convenient Site usage information. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Additionally, accepting cookies allows you, among other things, to personalize your experience on the Site. Cookies may also allow the Site to present to you advertising which may be of interest to you as well as limit how often you see certain ads that may detract from your user experience on our Site. If you do not want to allow information to be collected through the use of cookies, you can generally opt out of providing this information by turning the cookies off in your browser. However, some areas of the Site may not provide you with an acceptable user experience if you have disabled the use of cookies.

IP Addresses and Automatic Information
We may collect IP addresses and/or Automatic Information for purposes of system administration and to report aggregate information to our suppliers, advertisers and sponsors. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Automatic Information we collect may include, without limitation, such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such information. When analyzed, this data helps us determine how visitors arrive at the Site, what type of content is most popular, and what type of visitors (in the aggregate) are interested in particular kinds of content and advertising. We may also use Automatic Information to provide you with a more personalized user experience.

Registration
In order to take advantage of certain features the Site may choose to offer (including, but not limited to, Product Purchases, Site Customization, Newsletters, and Forums), you may be asked to complete a registration form, which will provide us with personally identifiable information. You may also be asked to choose a user ID and password in order to identify yourself during future visits to the Site.

Newsletters and Site Emails
We may offer newsletters and other email communications to share information with you about new products, specials and information available on the Site, or about certain features the Site may choose to offer or about our customers, suppliers, or affiliates. You may receive newsletters and other email communications by either registering for a particular newsletter or in conjunction with a special feature or membership offering for which you have registered on the Site. You may cancel your email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Transaction Information
If you purchase a product from us or subscribe to any of the services offered on our Site, we will ask you to complete an order form that will require certain information from you, including credit card number and expiration date, billing address and shipping information, if applicable. We will use this information to complete the transaction that you have requested, i.e., to deliver the products or other services that you ordered, and, if necessary, to invoice you.

Agents
We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Site analysis, data analysis, marketing assistance, credit card payment processing, and customer service. These agents may have access to personally identifiable information needed to perform their functions, but may not use it for other purposes.

Aggregate Information
We may share aggregate information such as demographics and Site usage statistics to advertisers, sponsors or other organizations. When this type of information is shared, the other parties do not have access to your personally identifiable information.

Services
The Site may use third party network advertisers to serve the advertisements on the Site and may use a traffic measurement service to analyze the traffic on the Site. Network advertisers are third parties that display advertisements based on your visits to this Site and other Web sites you have visited. Third-party ad serving enables us to target advertisements to you for products and services you might be interested in. Although advertisers and other companies do not have access to your cookies as provided by the Site, the Site's third party network advertisers, the advertisers, the sponsors, and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have cookies enabled in your browser. These third party cookies are set for purposes including but not limited to targeting advertisements to you that you might be interested in, to prevent you from seeing the same advertisements too many times and to conduct research regarding how useful certain advertisements are to you. Note that any images (or any other parts of a web page) served by third parties in association with third party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Third party cookies are governed by each third party's specific privacy policy, not this one.